Tailor-made forecasts by trend analyst/ forecaster with a global perspective and proven international ability of accurately predicting key colours, identify shifts in silhouette, establish fabric trends, tracking and identifying cultural and consumer influences that will impact upcoming seasons.
BESPOKE TREND RESEARCH
- Provide trend research, tailor made for the brand after identifying the brand DNA
- Provide reports, mood boards and storytelling, colour direction starting with early colour and continuing with fabric trends, print design and key silhouettes scheduled to coincide with your creative cycle.
SEASONAL DESIGN DIRECTION
- Providing ”Big picture vision”, trend concepts, identify key silhouettes, colour palettes – seasonal colour flow. Source and provide accurate fabric trends.
BESPOKE COLOUR CARDS, OR COLOUR DIRECTION
- Identify key colours
- Create colour cards and identify colour palettes
- Identify emerging trends, monitoring street fashion, lifestyle and culture, giving on-trend design concepts/reports throughout the year
- Applicable to the companies target market strategy.
SEASONAL EVALUATION AND CRITIQUE
- Evaluate existing design material. Provide direction on trend, colours, silhouette, print, graphic and fabric selection.
- What might be missing according to the latest trend that could be added?
CREATIVE MATCH MAKING
- Introduction to an extensive global network of international trend tracking tools and industry insiders.
- Collaborations and introduction to the top international trend forecasting companies