Creative Direction

A team of recognized industry experts with a proven history from the fashion industry will provide your brand with creative and strategically consultancy, creating and delivering tools to implement strategies from conceptual design to end product.

CREATIVE BRAND STRATEGY

  • Identify the brand and evaluate the brand ”DNA”
  • Ensure the philosophy and signature of the Brand remains yet is refreshed and updated, re-evaluate the product line, and identify opportunities to capture new sectors of the market

 

ESTABLISH TIME LINE

  • Establish a realistic time line and action plan for the design/production and sales organization

 

SEASONAL EVALUATION AND CRITIQUE

  • Evaluate the brand. Provide direction on trend, colours, silhouette, print and graphic, fabric selection and embellishment

 

EDITING COLLECTION

  • Evaluate the final collection before production of look book, image shoot and fashion shows to identify:
    • What might not have come out to according to the established brand identity “DNA”?
    • What might not have come out to according to the quality standard of the brand?

 

CREATIVE MATCH MAKING

  • Introduction to an extensive global network of fabric mills, production factories, tech/print designers, pattern makers, ateliers, agencies and bespoke services.
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